FORCE INDIA F1 SERIES
(2014) – 2 x 2mins / 1 x 4mins / 1 x 6mins
The Sahara Force India F1 team is a Formula One racing team based in Silverstone. Our relationship with them began in 2012 when we started to develop concepts and make films for the team. Everything in Formula One is about performance and precision so we were keen to combine these values with a fresh and light approach.
So far we have completed a number of virals which have surpassed all expectations. One of our personal favourites was the world cup special that featured Force India racing drivers Nico Hulkenberg and Sergio Perez. This quirky and entertaining film smashed Force India’s target of reaching 20,000 hits and proved that we too are about performance and precision.